Wednesday, November 15, 2017

Thankful for Our Family Business

The Income Tax School is a Nationwide online tax school that serves thousands of tax professionals and students each year. While that takes an entire team of employees to run, at its core both The Income Tax School and Peoples Tax are a family business.

It didn’t start out as a family business, but it evolved into being one. Way back when, my then fiancee (now wife) Marilyn lent me $60 to take my first tax class. That class got me a job as a seasonal tax preparer at H&R Block, which lead to becoming their Mid-Atlantic regional director and then the New York City regional director. In 1987, I opened Peoples Tax, and in 1989 after seeing a need for quality tax education, I opened The Income Tax School to provide turn-key kits enabling independent tax business owners nationwide to operate their own tax schools.  Then, to be able to teach students directly nationwide, I launched elearning courses in 2013.

About 18 years ago, my daughter Terry joined the company and is now our Marketing Director.  A few years after that, my wife Marilyn joined us as our Vice President of Human Resources. Terry and Marilyn complement me and, together, we make a great top management team that is totally committed to the success of the company. Without Marilyn and Terry, I don’t think the business would have survived the many challenges we have encountered and overcome together.

In addition to my family, our company has hired relatives of several employees, which has increased the family nature of our business.

This year, as I think about the things I am thankful for, I am most thankful for my family and our family business and everyone’s commitment to our success. I hope you have a wonderful Thanksgiving holiday!




How One Blog Post Generated Thousands of Hits

Last year we wrote a blog post on the Peoples Tax blog (our sister tax preparation company) with line by line explanations on filling out a W4. Each month, no matter what we write about, this blog is the most visited page on our website. In fact, since we posted it in March of 2016, it has received 7,704 visits!

This blog is just a testament to how unsure people are about their tax situation. Sometimes questions that seem the most basic to us, are the very same questions our clients are asking. As a tax professional, it just goes to show that:

  1. No matter what, there will always be taxpayers who need our guidance.
  2. You should not only be blogging, you should answering these popular questions on your blog!

Generally speaking, when people need an answer to their question, the first place they go is the internet. Our traffic to this blog post is overwhelmingly coming from Google searches. So, how can you have the same success? Do your research to uncover the big questions your target audience is asking and write about it.

You can do that a few ways:

  1. Ask clients, contacts, LinkedIn Group members, or your social media followers.
  2. Research what taxpayers are asking in online forums like or Quora.
  3. Check out tools like Google’s Keyword Planner or BuzzSumo.

Blogging is a great way to drive traffic to your website and establish your voice as a subject matter expert. For more on blogging, check out these posts:

Why Your Tax Firm Should Have A Blog

Social Media Guide for Tax Business Owners

If you want a fool proof blueprint to marketing your tax business, check out our Tax Business Marketing Manual.



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